The folks over at Element Fusion ask Does Your Website Have A Goal?
Note to self: At my firm, we frequently discuss establishing a web presence with our small business clients. As part of our discovery, we do make a point to discuss and define the â€œwhyâ€.
This article reminds us that it is just as important to follow this up with the tracking component â€“ to verify that the goals are being met.
We could even start with our own siteâ€¦.